Processing of Personal Data and Information for Data Subjects


Basic Provisions

The data controller for personal data, according to Article 4(7) of the European Parliament and Council Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as “GDPR”), is Aleš Kochannyj-Goralčuk, with company registration number (IČO) 70357439, residing at Na pískách 946/134, 160 00, Prague 6 (hereinafter referred to as the “controller”).

Contact details of the controller are as follows:

Address: Na pískách 946/134, 160 00, Prague 6


Personal data refers to all information about an identified or identifiable natural person; an identifiable natural person is one who can be directly or indirectly identified, particularly by reference to a specific identifier, such as a name, identification number, location data, network identifier, or one or more specific elements of physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

The controller has not appointed a data protection officer.


Sources and Categories of Processed Personal Data

The controller processes personal data that you have provided or personal data obtained by the controller based on fulfilling your order. The controller processes your identification and contact details, as well as data necessary for contract fulfillment.


Legal Basis and Purpose of Personal Data Processing

The legal basis for processing personal data includes:

1. Contractual Fulfillment (Article 6(1)(b) GDPR):

Processing personal data is necessary for fulfilling the contract between you and the controller.

When placing an order, providing personal data (such as name, address, and contact information) is essential for successful order processing.

Without providing personal data, it is not possible to enter into or fulfill the contract from the controller’s side.

2. Legitimate Interest in Direct Marketing (Article 6(1)(f) GDPR):

The controller has a legitimate interest in providing direct marketing (including sending commercial communications and newsletters).

3. Consent for Marketing Purposes (Article 6(1)(a) GDPR in conjunction with § 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services):

If there is no order for goods or services, your consent allows processing personal data for direct marketing purposes (including sending commercial communications and newsletters).

Purpose of Personal Data Processing:

Processing personal data aims to:

Handle your orders and fulfill rights and obligations arising from the contractual relationship between you and the controller.

The controller requires personal data for successful order processing.

Providing personal data is a necessary requirement for contract closure and fulfillment.

Conduct additional marketing activities, including sending commercial communications.

Automatic Individual Decision-Making:

The controller engages in automatic individual decision-making according to Article 22 GDPR.

Your explicit consent has been provided for such processing.


Data Retention Period:

The controller retains personal data for the following periods:

For Contractual Rights and Obligations: 10 years after the termination of the contractual relationship.

For Marketing Consent: Up to 3 years or until consent is revoked, if personal data is processed based on consent.

After the retention period, the controller will delete personal data.


Recipients of personal data (subcontractors of the controller)

The recipients of personal data are persons involved in the delivery of goods / services / realization of payments based on the contract, providing e-shop services and other services related to the operation of the e-shop, providing marketing services. The controller does not intend to transfer personal data to a third country (to a country outside the EU) or an international organization.

VI. Your rights

Under the conditions set out in the GDPR you have the right to access your personal data according to Art. 15 GDPR, the right to correct personal data according to Art. 16 GDPR, or to restrict processing according to Art. 18 GDPR. the right to delete personal data according to Art. 17 GDPR. the right to object to processing according to Art. 21 GDPR and the right to data portability according to Art. 20 GDPR. the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in Art. III of these conditions. You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII. Conditions for securing personal data

The controller declares that he has taken all appropriate technical and organizational measures to secure personal data. The controller has taken technical measures to secure data storage and storage of personal data in paper form. The controller declares that only persons authorized by him have access to personal data.

VIII. Final provisions

By submitting an order from the online order form, you confirm that you are familiar with the conditions of personal data protection and that you accept them in full. The controller is entitled to change these conditions. A new version of the personal data protection conditions will be published on its website.

These conditions take effect on March 15, 2024.